In fact, the best Mountain Dew mixed drinks are nuanced. Consumers will play an role in the marketing of Mountain Dew Voltage, and they already are being invited to suggest launch events at . Some of these are bright, very sweet, and play up the lime green color of the soda. “In many respects, Voltage is the ‘People’s Dew.’ Consumers designed every aspect of the product, actively campaigned for it and finally elected it as the next line extension.”ĭEWmocracy is not ending with the election results. “Through this groundbreaking promotion that attracted more than 1.6 million to our site, we gave consumers unprecedented control over the brand, and they delivered by developing three terrific products,” says Frank Cooper, VP of portfolio brands for Pepsi-Cola North America. While it was rumored the flavor would be back for summer 2020, the rerelease was pushed and its now.
#Voltage mountain dew flavor code
Voltages can design during DEWmocracy I (notice the 'Dew Drinker Designed' label on the top left). DEW-S-A mixes together Mountain Dew Code Red, White. In addition to the more than 350,000 votes that were cast at, the company claims thousands of enthusiastic consumers were campaigning for their favorite flavor on the site. Voltages contemporary 2-liter bottle design.
Candidates were available in stores across the country for a limited time this summer.
#Voltage mountain dew flavor series
In October 2007, consumers began participating in a series of interactive games at to develop every aspect of the three “candidates,” including color, flavor and name. Our broad flavor collection has something for everyone.
Carbonated Water, High Fructose Corn Syrup, Natural Flavor, Citric Acid, Sodium Benzoate (. The DEWmocracy election was a contest between three Mountain Dew flavors - Mountain Dew Revolution, Mountain Dew Supernova and Mountain Dew Voltage – created in part by consumers, yes by consumers. Mtn Dew Voltage charged with Raspberry Citrus flavor. Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, officially will take office in January 2009 when it starts appearing on store shelves nationwide. Voters have spoken and with 42 percent of the vote, Mountain Dew Voltage from Purchase, N.Y.-based Pepsi-Cola North America was elected as its new flavor line extension in the Mountain Dew DEWmocracy Election.
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